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Sometimes receive inquiries from owners of sites, that make us realize that never existed a strategic analysis prior to developing your website, so in most cases, the site does not produce good results.

Below the conversation typically we have:

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SITE OWNER: “This website doesn`t work, and doesn`t do what we want”

ME: “So what were the objectives for which it was developed?, to whom and why it developed the site?”

SITE OWNER: “We really didn`t do anything of that …”

If did not have a web strategy before starting our Internet presence, it is like build a building without having the blueprints, probably everything will fall to the ground and bring us huge losses and problems. This to me is one of the biggest problems that exist today in the area of website development, and many people see this as a business to produce HTML files, and do not understand, even appreciate, the actual needs their customers.

Moreover, in many cases web site is published and left abandoned, waiting to see if a user accidentally enter into it, and many customers assume that the design includes the first position in Google for every word in the dictionary, and believe this because many designers offer it as free, deceiving customers and wasting their money.

It is important to understand what is a good web strategy, the strategic analysis should include the proper selection of the structure and content of the website and complementary actions to the web marketing, it really generate good results, if done by the hand of a professional.



Following the next video its compares “The Internet Presence” with “The Fishing“, which I think is very successful:

If you have any contribution or consultation, we invite you to leave your comment?

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One of the biggest problems internet users that suffer every day, is Spam, it often permeating our mailbox and hinders the normal work flow, which thus causing financial losses to many companies.

A service to help combat this problem, is a free service SpamCop.net reporting spam, which is based on blocking IP addresses from which spam is issued, thereby preventing outgoing mail from the connection which detection occurred, sending most of which are caused by “viruses” or “spyware” that attempt to propagate or simply send mass emails to other addresses.

The system works including the IP address of your Internet connection on a “blacklist” blocking outgoing mail, since it is blocked, begins a countdown of 24 hours where it becomes to make a review to ascertain if it was eradicated the malware that caused the sending of spam, if so the IP address is automatically out of the blacklist and will be unlocked, if the problem persists, it will start the countdown again.

To check if your IP address is in the blacklisted, you must enter the “Blocking List” of SpamCop.net and write it.

To find out what your IP address can access the site www.myip.es.

For companies with valuable information and that require good security on your network, you should install a firewall to protect your data and provide stability, but we must also educate users to use various technological tools to discipline and care.

If you have any opinion or consult, we invite you to leave your comment?

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Today algorithm search engine delivers results that satisfy the majority of times the user, that it takes into account many important aspects to generate the list and positions of the results, which has made an excellent search engine option to market our website.

Adwords is Google’s advertising platform that serves to place sponsored links between their results, with the advantage of offering our services to the user while the search, this makes our potential customer.

One advantage of Adwords is that it is easy to administer so that anyone with a Google account can easily create their campaigns, but for good and better results should have the advice of a professional in the area, and create a strategy complemented by SEM and SEO or organic positioning.

Some important aspects to achieve good results with Adwords:

1) Google Trends is a service that allows us to compare multiple search criteria to analyze their popularity, so we can determine which combination of words is the ideal according to geographic location and season, so our ad reaches a good amount of impressions.

2) An important aspect is the use of linguistic variations, phonetic and regionalism for our keywords, for example in Costa Rica could choose to use “Pets” instead of “mascot” or “Gordon Blue” instead of “Cordon Bleu”.

3) It is very important to detail our goal market, in terms of age, geographic location and language to keep printing and budget users who are not our potential customers.

4) The format of the announcement is another important aspect, posting a attractive sentence, but that does not seem intrusive advertising, such as whether the site is eco-tourism, it would be good to place “The best hotels in the region” but would better to publish “A Guide to your journey” so that the user feels they will get benefits that it should be and is what all users seek.

5) Periodically monitor statistics allows us to make changes on time, to achieve better results, statistics provide a lot of data when compared with data from other periods and other campaigns, we may be of interest to improve the campaign and get more clicks quality..

6) Have a “Landing Page” for the specific product of our campaign to provide follow-up customer, you can get them to complete the sale, but if for example we are a video game store in our campaign we focus on fashion game , but when you click the link goes to our “home” where they appear every game, it could be that the sale does not materialize, but instead create a “Landing Page” to talk specifically about this game and receive the visits of the campaign, could yield better results.

These are just some of the basics that we should consider when developing our Adwords campaigns in order to achieve the best results if you have any questions or consults, we expect your comments.

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Intrusive advertising is the worst way to offer our products or services, and many companies are unclear about their goals so they choose this type of marketing, for its low cost and because it generates short-term results with little effort, but they do not realize that this hurts their brand in the medium and long term.

What Is Inbound Marketing?

Users have changed their habits and this creates our new trends to market products or services, and “Inbound Marketing” is this change of approach where instead of screaming for customers to listen to us, sing is better to attract them to our products safely.

How to make an Internet marketing strategy on this base?

It’s simple, but we must realize about some things like instead of “Spam” to “E-mail permission marketing”, we must make Adwords campains taking the criteria of a professional SEO, debemos hacer una estrategia adecuada de “Social Media Marketing”, not only have a presence in social networks but also by listening to our fans and solving their problems and concerns, another point that its important is that in some cases is to establish a YouTube Channel where we communicate with our customers in their preferred format “The Video “so they can get value with interesting content.



And the user is tired of advertising and try to disrespect his privacy as its main goal to achieve a sale, today is demanding user to buy the brand needs to see that you advise, assist and accompany you in your buying process use and also after that is close to any new needs that may be relevant, this is what we expect to find a service that is not just “a ruthless salesman”, but “an adviser unconditional”.

Today, many companies fail in their online marketing strategies for seeking short-term results without much effort, but there are many others who choose to do it well, and therefore is foremost in half so important a market as large.

We expect your contributions, what do you think about?, what makes you think that handle good this aspect?

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Today SEO (Search Engine Optimization SEO) is very important to generate traffic to our website, which is one aspect that every company should be interested and work to achieve good results, and now “Google Instant” brings some changes that must have our SEO strategy.

The auto-complete of Google is responsible for submitting suggestions for search criteria according to which we are writing, which often influence our basic criteria, this feature has been around for quite some time, but now thanks to new instant search “Google Instant”, some web sites that could benefit and no need to press the search button, will appear in the results as we finished writing our entire search criteria.

Following the alphabetical listing of Costa Rican web sites that may be benefited at the moment:

Starting with the letter “A” www.aldia.cr site in the second position.

With the letter “B” in the first position to www.bancobcr.com and the second to www.bncr.fi.cr.

With the letter “C” in the first position is www.crautos.com and the second to www.ccss.sa.cr.

With the letter “D” we have www.diarioextra.com

With the letter “E” in the fifth position we got www.diarioextra.com and again in the sixth position www.everardoherrera.com.

With the letter “F” do not have any national site favored among the 10 suggestions.

With the letter “G” appears on the third www.gollotienda.com and fourth position www.grupoice.com

With the letter “H” www.hsbc.fi.cr in third place and eighth place www.hipermas.com.

With the letter “I” in the first position www.grupoice.com and the second www.ins-cr.com and in third place www.ina.ac.cr.

With the letter “J” in the second and among gaming sites www.jps.go.cr.

With the letter “K” www.grupoice.com with the word “Kolbi.”

With the letter “L” in the first position www.nacion.com in the second position www.lateja.co.cr and in third place www.diarioextra.com.

With the letter “M” and the sixth www.ministrabajo.go.cr.

With the letter “N” in the first position www.nacion.com and the third www.navegalo.com.

With the letter “O” and the first position www.ovsicori.una.ac.cr.

With the letter “P” in the first position www.poder-judicial.go.cr.

With the letter “Q” in the second position www.teletica.com/quienquieresermillonario by the phrase “quien quiere ser millonario”.

With the letter “R” in the first position www.tse.go.cr with “Civil Registration”, in the second www.registronacional.go.cr and third position, www.repretel.com.

With the letter “S” in the second www.sabores.co.cr and third www.revistasoho.co.cr.

With the letter “T” in the third position www.teletica.com.

With the letter “U” in the first position www.ucr.ac.cr in the second position www.uned.ac.cr and the third www.una.ac.cr in a letter governed by universities.

With the letter “V” in the second position www.vivianaentucocina.com and fifth position www.vnlive.tv of VM Latino.

Marked “W”, “X” and “Y” national sites have not favored among the 10 suggestions.

With the letter “Z” we sixth www.zetafmcr.com and ninth position www.zommradio.fm.

Some examples of words:

- “Costa” www.ucr.ac.cr (Second position).

- “Hotel” www.riu.com (First position).

- “Blog” www.fusildechispas.com (Third position).

- “Compre” www.compreensancarlos.com (First position).

- “Canal” www.teletica.com (First position).

- “Periódico” www.nacion.com (First position).

These results may vary if you’re logged in with your Gmail account and Google also is based on your search history to deliver results based on your past searches, as well as suggestions are dynamic and change depending on the criteria being used in the time and geographic area.

Are we waiting for your comments, questions and contributions?

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Internet marketing changes rapidly and new trends define best practices to offer our products and but always there are people who expect good results with little effort and investment, and are inclined to obsolete methods of marketing on the Internet as sending mass emails.

The user of today is much more demanding, expect a better service and attention, and hates spam, and when you receive an email that has not applied tends to mark it as junk, which ensures that you will not read you ever again future, or simply delete the mail and on your mind creates a scheduled task to continue to do so every time you see the sender or subject of your email.

Do not understand how there are still companies selling advertising on yellow page directories or databases of e-mails, saying they have an enormous amount of mail, that is no longer used and the company or person to do is outdated and doesn`t know the new forms of marketing, take the opportunity to make mention of the Inbound Marketing, which defines the way to attract new customers without disturbance or interruption.

Well, when I explain this to my clients tell me: “Well, then what should I do,” and I replied: “Quite simply, if you want immediate results, I can´t help, but if you want to establish good and healthy relationships with your customers using email, we may initiate a strategy for E-mail Marketing “, this is where they are often tempted by other deceptive proposals from companies offering to send thousands of e-mails at low cost and without any effort , and often that is what companies want, do not understand what purpose.

Here are the steps to start developing a good strategy for E-mail Marketing:

1) Make in your website a simple registration form, where your customers agree to receive your newsletters, so little by little you create your own database of “custom.”

2) Generates interesting and useful content for your customers.

3) Take care of your mail format (HTML, images with alternative text, text color).

4) Never send blind copies, or show your customer addresses in the box copy (CC) as your client would like you to send him directly, and not show your address to anyone else.

5) Consider the rules so that emails will not be blocked by Bayesian filters, for example, do not use the words free offers, discounts and more.

6) You must include language indicating the anti-spam policies that respect, and provide a link to unsubscribe from the newsletter, without having to respond to e-mail.

7) Try to send the mail one day that your clients have time to read it as a Tuesday morning, never on a Friday afternoon.

These are just some general recommendations to start your marketing strategy through email and get good results in the medium and long term, If you have any input, questions or comments, we’d like to know it?

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The controversy over the use of either technology is a common situation as in religion, politics and sport has lived for many years.

A platform that has generated most controversy is Flash, which he has found large numbers of enemies and defenders in the following lines try to analyze why it generates this controversy and issues in history that have made it one of the best platforms for web development.

A) Flash, animation and opportunistic designers:

Flash was originally a platform for the design of vector animation, so even today as many banner ads are designed in this format, but also its flexibility has led many designers in their effort to be sophisticated animations with high quality images, design content files that generate large heavy presentations and long waiting times by users, which ultimately end up unhappy with the design and not analyze it well with the platform, but this problem is not Flash itself but rather the misuse that give bad professionals.

B) The most popular player:

Later, and thanks to the facilities included in the FLV video format played by Flash Player, Flash became the best platform for publishing video on the Internet, so much so that most sites devoted to the dissemination of video content based on this, as the case of YouTube, who is for me one of the most important player the Flash Player, which currently reaches 99% to 47% difference Quicktime, 76% 60% Java and Silverlight.




C) SEO requires more work, but it can do it:

As for search engine positioning (SEO), Flash has always had to lose, and that is because to position a 100% Flash site, it requires more work that to position sites developed on other platforms, however, persons or companies have extensive experience, are able to position the Flash sites just like any other website.

D) Development of RIA:

The big differentiator that we mention is ActionScript, a programming language that has been growing, and that in its current version provides the ability to develop robust multi-platform applications, thanks to that Flash gives way to become, platform design and animation to RIA development platform and rich web applications, however many skeptics computer programmers, not knowing the current development platform that brings Flash Flex and Air, are disagree and prefer to keep their approach is wrong for Flash for designers.

E) Apple, HTML5 y Flash:

The companies have interests, and of course sir Steve Jobs, who owns the largest store (App Store) applications for mobile (iPhone and iPad) does not serve much the good performance of applications developed in Flash, because if users of its devices could run applications on your browser, no need to buy in its App Store, Apple also forbids applications have been developed in Adobe Flash in your store, saying it is for certain characteristics, an approach that has been denied testing the new Flash Player Android mobile operating system, yet many fans of the apple has been influenced and have preferred to buy devices that limit their contents, something we consider very logical. In addition, as part of this dispute, Apple has shown their support for HTML5, showing it as a replacement for Flash, relationship quite illogical, since they are different platforms so they should be seen as complementary.

Well, in the software development environment we understand that users are not interested in that platform is developed an application, but only to meet your expectations, that meets your needs and solve their problems, we who always complicate with this situation, we have made our mind about the use of Flash as a platform for web development, now we want to know your opinion, write your comments and tell us what you think about this?

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Music is one of the activities of more content is published every minute on the Internet, videos, audio files, radios and other saturated the network and show how this medium is used largely for entertainment.

I remember a few years the only way I could listen to music was through the old radio cassette tape of my father’s car, a 1978 Volkswagen minibus, imagine that the radio was the original and came with the car, were times where being a fan of a band was hard and sacrificed as to hear our favorite song several times we had to return the tape with a knob down and had to leave as my father figure “A pig’s eye” to see if when we stopped we were near the beginning of the song.

Well, at that time with the things you dream of the future, like a competition with his cousins and friends, we said things that were supposed to invent in the future, and I always tried to make things as stupid as saying: “Maybe a day you say the name of a song, it and any artist, and bring the same radio without having to do anything, “at the time sounded a bit stupid, but today is something that we are living and called Grooveshark.

Grooveshark.com, is a website where from any device connected to the Internet, thanks to the wonderful flash (Do not buy Iphone or IPAD), we can hear the song you want in the time they want with only indicate part of the title or artist name, you can make your playlists, share what you hear in social networks and many other things, is the dream of many children, now adults, which cost us a lot of music 15 years ago.

As a lesson from this experience and with new advances in technology would say: “For more stupid they are always our dreams can be fulfilled, just enough to wait a few years …”, so I would like to write down a comment of something that we can consider have in the future What do you think technology is going to surprise us in 15 years?

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The use of email is something most of us use daily, and Google offers a simple way to keep all our email accounts into one account in a simple and organized way, with all the qualities and options that we offer Google geniuses. We made a quick tutorial to begin now to enjoy these benefits.

How to use gmail as webmail

How to use gmail as webmail powerful it can be Gmail for your personal use or your company, now know him in less than 5 minutes.

Gmail in Google Apps (Spanish)

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Sometimes the company’s Web site looks more like a maze with no outlet for their users, and the worst is that the question (” What a website, if you have one?) Is the common response we get from companies that comply with sites that do not provide adequate experience for the user, static web sites and without strategy, which therefore do not generate good results and return on investment for businesses.

Today’s users are much more demanding and expect more from the websites of companies are not pleased with just read, read, read, more than that, they hope to communicate, to feedback, write reviews, find extensive and updated information also find tools to replace tasks that previously could only be done in other media such as telephone, fax or physically.

It is here where the businessmen must analyze that processes of his company can take advantage of the ubiquity that Internet offers to his clients, to generate an experience that manages to fidelize, to attend and to satisfy his users.

A web site can be developed for specific purposes and do not necessarily have seen all, such as:

1) Sales.
2) Branding.
3) Customer Service.
4) Monitoring.
5) Support.
6) Flow of information.

In addition it must be considered to be the form in which there will be executed the labors of maintenance and update of the content, not to lose of sight the aims and like that to manage to realize them of good way.p>

An aspect that it is necessary, is to complement the development of the web site with additional services, analyzing detailed his usefulness, between the most common we can mention:

a) Positioning in seekers (SEO).
b) E-mail Marketing.
c) Social Average Marketing.
d) Video Marketing.

These should be a important of a campaign on the Internet, you can mark the beginning of a great stage for any company, and this can show the different success stories that we see daily occurrence, so it is important that instead of question that title to this article, we wonder web site we have already generated positive results? Are we doing well? So we know if we need it or not, change our current website for one that gives us the results we want.

For inquiries on how to run a proper campaign on the Internet for your company please contact us at info@dinterweb.com

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